e-Wallet Brand Direction

Brand analysis for Dewa x e-Boks e-Wallet integration launch - February 18, 2026

🤝
e-Boks owns 50% of Dewa. This isn't a partnership - it's a joint venture. The e-Wallet brand should reflect both identities: e-Boks' institutional trust and Dewa's tech innovation.

Launch Context

The e-Wallet app already exists (launched March 2025). The February 18, 2026 launch is the e-Boks ecosystem integration - bringing e-Wallet to e-Boks' 5.3 million Danish users.

March 2025 - Standalone e-Wallet app launched
Now - DTU pilot (digital student IDs)
Feb 18, 2026 - e-Boks integration launch

e-Boks

Established 2001. Denmark's digital postbox. 5.3M users.

Primary Red
#E4002B
Action Green
#009639
Dark
#1A1A1A
White
#FFFFFF

dewa

Founded Oct 2024. DTU X-Tech winner. Blockchain identity.

Hero Gradient
Purple → Pink
Accent Pink
#E91E63
Deep Purple
#3D1A54
Dark Navy
#0D0D1A

e-Wallet (Combined)

Bridge: e-Boks trust + Dewa innovation

Primary Gradient
Red → Pink → Purple
Accent (shared)
#E91E63
Trust Green
#009639
App Dark
#0D0D1A

Why Another ID? (Answering the objection)

Feature MitID Physical ID e-Wallet
Age verification without revealing full identity ✗ ✗ ✓
Works at clubs/events ✗ ✓ ✓
Student discounts (verified) ✗ ~ ✓
Can't be lost/forgotten ✓ ✗ ✓
Works across EU ✗ ✓ ✓
Stores multiple credentials ✗ ✗ ✓
eIDAS 2.0 compliant ~ ✗ ✓

The positioning:

"MitID is for your bank. e-Wallet is for your life."

MitID = government/banking (reveals everything)
e-Wallet = everyday verification (share only what's needed)

Core Messaging

Tagline Option 1

Your ID. Your rules.

Tagline Option 2

Prove who you are. Share what you choose.

For Age Verification

Prove your age without showing your address.

For Students

Your student ID. Always in your pocket.

Initial Copy Concepts

Concept A: The Control Angle
Stop oversharing your identity
Every time you show your driver's license to buy wine, you reveal your address, full name, and CPR number. That's insane.

e-Wallet lets you prove you're 18+ without giving away your life story. Your data. Your choice.
Download e-Wallet
Concept B: The Convenience Angle
Never forget your ID again
Left your wallet at home? Doesn't matter. Your verified age, student status, and credentials live on your phone now.

Accepted at clubs, events, and more. Welcome to 2026.
Get e-Wallet
Concept C: The Future Angle
The EU says every country needs a digital wallet by 2026
Denmark's is ready. Built by e-Boks (you know them) and dewa (the DTU startup that's changing digital identity).

Store your student ID, age proof, and soon: driver's license, diplomas, and more. One wallet. All your credentials.
Be among the first

Visual Concepts (Story/Reel formats)

POV: Getting asked for ID

*pulls out phone*

App screen

Format: Story/Reel
15-30 sec

"But I forgot my wallet"

Not your problem anymore

Age proof

Format: Story/Reel
15-30 sec

Every time you show ID, you show...

Name, Address, CPR, Birthday

With e-Wallet:
Just "18+"

Format: Carousel or Reel

Notes for Monday meeting